Details of Marketing and Media Officer

Job description

Position: Marketing and Media Officer - Health Insurance Program

Location: Siraaj Hospital, Burao, Somaliland

Department: Health Insurance Program

Employment Type: 6 months possible to extended

Application Deadline: 30th June 2025

About Siraaj Hospital Health Insurance Program

Siraaj Hospital is launching an innovative Health Insurance Program to make quality healthcare accessible and affordable for our community. We are seeking a dynamic Marketing and Media Officer to lead the promotion and public engagement for this transformative initiative.

Key Responsibilities

Develop and execute comprehensive marketing strategies to drive enrollment in the Health Insurance Program

Create compelling multimedia content (videos, infographics, testimonials) explaining insurance benefits

Manage all program-related social media platforms and digital campaigns

Organize community outreach events and insurance awareness workshops

Collaborate with healthcare providers to develop educational materials about coverage benefits

Design and implement referral and loyalty programs to increase membership

Monitor market trends and competitor insurance offerings

Prepare regular reports on marketing performance and enrollment metrics

Serve as the program's media liaison for press releases and interviews

Skills and qualifications

Required Qualifications

·         Bachelor's degree in Marketing, Communications, Public Health, or related field

·         3+ years experience in marketing, preferably in healthcare or insurance

·         Proven success in social media management and digital campaign execution

·         Strong graphic design skills (Canva, Adobe Creative Suite)

·         Excellent communication skills in Somali and English

·         Ability to simplify complex insurance concepts for public understanding

·         Valid driver's license for community outreach activities

Preferred Qualifications

·         Experience working with health insurance or community health programs

·         Knowledge of Somaliland healthcare landscape

·         Photography/videography skills for content creation

What We Offer

·         Competitive salary package

·         Performance-based bonuses

·         Comprehensive health insurance coverage

·         Professional development opportunities

·         Chance to make meaningful impact in community healthcare access

How to apply

·         Interested candidates should email:

·         Cover letter highlighting relevant experience

·         Updated CV

·         Portfolio of previous marketing work

·         Two professional references

·         Email to: siraajhospital@gmail.com

·         Subject: "Health Insurance Marketing Officer Application"

·         Deadline: 30th June 2025

Apply to siraajhospital@gmail.com